Our Green Marketing division of The Williams Agency focuses on environmental and transportation branding. By leveraging our expertise in social marketing, we help strengthen the marketing and communications of government agencies, corporations, nonprofit organizations, and associations that want to influence positive behavior change and impact the environment.

Recent projects include:

• Commonwealth of Massachusetts Emissions and Safety Testing Program for the Department of Environmental Protection and Department of Motor Vehicles — providing communications strategy, public education, industry support, and event planning and management for the state's Safer Roads, Cleaner Air campaign.
• American Lung Association (New England Chapter) – Marketing Strategy and Public Relations Services for the Own Your Air campaign.

Successful projects include:

• City of Cambridge — EXPRESS Yourself traffic demand management campaign
• EZ Ride Shuttle brand identity and public awareness campaign
• LeadSafe Cambridge — Market research and strategic planning
• TransAction Associates — Access to Jobs Needs Assessment and Marketing Plan for Massachusetts Executive Office of Transportation and Construction (EOTC) and Department of Transitional Assistance (DTA)

The Williams Agency is a member of the Massachusetts Clean Cities Coalition and on the Sustainable Business Network and the Agency's Principal was appointed to the board in August, 2009

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