September 2008

The Williams Agency wins Statewide Tagline Contest!

On Tuesday, September 16, 2008, The Williams Agency was recognized in front of an audience of more than four hundred entrepreneurs at the State House for winning the Tagline Contest for the Commonwealth of Massachusetts Affirmative Market (AMP) program at its annual kick off event. The tagline, "Empowering businesses with the tools to succeed," was selected the winner among dozens of entries.

The Agency's President Nicola Williams, who attended the 8th Annual AMP Statewide Fiscal Year 2008 Kick-off event was surprised to receive the award, as she had no prior knowledge that the firm was chosen to receive such an honor. The contest, sponsored by the AMP program ran during the summer and was open to all entrepreneurs. As the winner, The Williams Agency received a free one-year subscription to SMARTBID, the Commonwealth's enhanced bid management and tracking service.

The Williams Agency partners with Geovision, Inc.

Public Relations, Outreach, Promotions, and Communications Planning Services for Statewide Marketing & Advertising Services Contract # PRF 33

The Williams Agency is pleased to partner with Geovision, Inc. as a Subcontractor for the Commonwealth of Massachusetts Statewide Marketing and Advertising Services Contract # PRF 33. We have a longstanding working relationship with Geovision, and since 1995, our firms have collaborated on a number of creative programs for the state and have produced award-winning work as a team. Programs we have collaborated on have included: Massachusetts Department of Public Health Teen Pregnancy Prevention Media Campaign, Breast and Cervical Cancer Awareness, and Abstinence Education and Awareness campaigns. This statewide contract will last three years through 2011.

August 2008

Karen Glover joins our team!

Karen Glover, MBA, Associate, The Williams Agency
The Williams Agency is pleased to introduce Associate Karen Glover, MBA, as the newest member of our team. Karen will serve as Marketing Communications Manager and lead in managing the development of all marketing communications projects, including newsletter, website content development, and other collateral materials.

Karen has an extensive marketing communications background. In a career spanning more than 15 years, Karen Glover has gained expertise across the marketing spectrum. A consummate communicator, Karen has the ability to translate complex concepts into clear, compelling messages for target audiences across a spectrum of formats. Additionally, she has managed and implemented a broad range of marketing communications projects including newsletters, websites, direct marketing, market research, event management, and more.

Most recently, Karen held the position of Marketing Manager for Greater Boston Food Bank, a large Boston-based nonprofit organization. She spearheaded a new eMarketing initiative resulting in a more current, user-friendly website and greatly increased the organization's capability to reach constituents online. She also managed several communications projects from the development of new collateral material to advertising campaigns for the organization.

One constant throughout Karen's career has been her ability to maintain a sense of humor while being able to adapt to changing conditions in a variety of situations. Karen holds a Masters of Business Administration from the University of Michigan where she graduated with High Distinction. She received a Bachelor of Science in Marketing/Advertising from Indiana University.

July 2008

The Williams Agency lands new Green Marketing client

The Williams Agency will provide strategic marketing consulting, brand planning and development, and public relations services to the American Lung Association for the New England-wide launch of the "Own Your Air" public information campaign.

June 2008

The Williams Agency offers communications and event planning services for state-wide program

The Williams Agency is partnering with Parsons Technology over the next five years in providing strategic communications planning, public education, industry support, website content development, marketing communications, and event management and operations for the Massachusetts Emissions and Safety Testing program.

March 2008

Sandra Hammond promoted to Senior Associate. The Williams Agency is pleased to appoint Sandra Hammond as Senior Associate. Sandra Hammond will lead on our government related projects. Prior to joining The Williams Agency, she was Director of Communications for the Massachusetts Tobacco Control Program through the Massachusetts Department of Public Health (MDPH) where she managed several agencies in delivering a full-scale campaign that received national and international recognition.

Ms. Hammond worked closely with Dr. Greg Connolly in the day-to-day oversight of the Massachusetts Tobacco Control Media Campaign. In this role, Ms. Hammond was responsible for all aspects of contract oversight, including programmatic performance, fiscal reporting, creative strategy, and integration of the campaign with other tobacco control efforts in the Commonwealth. She also lead the effort to integrate campaign strategy across diverse populations, bringing multiple agencies together to coordinate strategy and oversaw and approved the planning and production of television and radio advertising, print advertising, grassroots events and strategies and public relations messaging.

April 2008

The Williams Agency celebrates 13 years of providing excellent service to our clients.

January 2008

The Williams Agency offers free resources compliments of Nancy Michaels of Grow Your Business Network! FREE downloads available here